Lotame appeared in Collective's AMP Audience Insights Newsletter as a featured data provider. Click here to see the original.
Featured Campaign
Collective delivered a campaign targeting Lotame data for a local luxury automobile company. We targeted Lotame's Lifestyle : Affinity : Vehicle : Luxury segment for this campaign. The advertiser's goal was to reach users in market for a new luxury vehicle.
Key Highlights: Key findings of this campaign illustrate that this audience segment garnered an interaction rate of 27%, performing better than any other segment and the campaign average (11 percent).
