On May 21st, 2013, two delegates from Lotame attended the inaugural NAI Member Summit in New York City. The day began with a keynote from FTC Commissioner Maureen Ohlhausen, and also included the annual NAI member meeting and election of a new Board of Directors. The reoccuring theme of the day was the importance of consumer trust, and a shared commitment to transparency with consumers on the issues of data collection and usage.
On May 30th Andy Monfried, Lotame's founder and CEO, participated on a panel at LiveRamp's RampUp 2013 event. The panel, which was focused on "Activating Data Across Channels", included Shu Nyatta of J.P. Morgan Chase as the moderater, with Mike Baker of DataXu, Leon Zemel of [x+1], and Andy Monfried of Lotame as the panelists.
Many thanks to LiveRamp for sharing this video with us. We encourage you to take a few minutes to watch the video if you are interested in learning more about:
Friends, competitors, enemies, frenemies--can’t we all just get along? Actually, something quite interesting and, in some ways, beautiful is occurring in the ad-tech space, and it is exactly that: the rise of the partnership.
The revised COPPA Rule has created more questions than answers. Questions particularly relevant to Lotame's clients and partners include, what entities are now covered under the Rule, what constitutes personal information and most importantly what compliance actions are necessary.
Lotame is proud to announce the availability of AddThis data now available for purchase inside Crowd Control, Lotame's Data Management Platform (DMP).