The revised COPPA Rule has created more questions than answers. Questions particularly relevant to Lotame's clients and partners include, what entities are now covered under the Rule, what constitutes personal information and most importantly what compliance actions are necessary.
Lotame is proud to announce the availability of AddThis data now available for purchase inside Crowd Control, Lotame's Data Management Platform (DMP).
Lotame is proud to announce an upcoming webinar that we will be copresenting with Janrain, "Become a Data Dynamo: Audience Segmentation Techniques That Drive ROI".
Big data is hotter than ever, but you don’t need oven mitts to get your hands on it. These days, marketers have access to all types of data about their consumers – demographics, interests, behaviors, transactions and so much more. The question is, how do you activate this data and make the most of it?
Data, data everywhere. First-party, third-party, now there’s even second-party. How do you keep them all straight?
First-party data is YOUR data. This can include data from behaviors, actions or interests demonstrated across your website(s); data you have in your CRM; subscription data; social data; or cross-platform data from mobile web or apps.
If you're attending the Digital Media Summit (DMS), "The CEO Conference" today in NYC, and you're interested in learning more about "Big Data", you won't want to miss the "Big Data: Solutions Beyond the Hype" panel that Andy Monfried is moderating.