Wednesday, January 15th, 2014

The following article was written by Eric Hastings, Lotame's Executive Vice President of Technology, and origially appeared in Mediapost. Click here to see the original article

 

Friday, January 10th, 2014
Audience data has come a long way since it first appeared in the advertising industry. In the past thirty years, audience data has expanded from subscriber files and direct mailing lists to include online demographic, behavioral, and intent data. Today, companies produce mountains of audience data daily — including searches, websites, social media, mobile, and more. The challenge lies in harnessing its power.
 
Thursday, December 5th, 2013
The real power of tailored audiences is to intelligently segment audiences and engage them through highly relevant messages on Twitter. 
 
 
Monday, November 18th, 2013
Publishers today are constantly looking for more ways to increase their digital ad revenue and sell more inventory. The tactics for achieving such a goal vary from company to company, but there is a company who has discovered the secret to success.   
 
Monday, November 18th, 2013

Lotame is proud to welcome Eric Hastings as our Executive Vice President of Technology. In this role, Eric will be responsible for overseeing our technology teams, as well as the company's overall technology strategy. Over Eric's 20-year career, he has delivered products for a wide range of industries, including security, financial, and government businesses.  

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