Lotame

People have been asking me what I think is the best Social Media Marketing Campaign so far this year. I have a few favorites; Burger King, Skittles, and Flight of the Conchords…but who cares what I think…I want to hear from you which one do you think worked best.

The criteria you should think about, before casting your vote:

• Did the campaign generate buzz?
• Was the campaign groundbreaking?
• Did the campaign sell product?

I have highlighted 3 campaigns that I believe are the best of the best, please vote on which one you think was best (or add your own.) If the Campaigns are unfamiliar to you I have provide written descriptions and links to the campaigns below the poll module

TAKE THE POLL

Burger King’s Whopper Sacrifice:
Whopper Sacrifice, a Facebook application also for BK that encouraged users of the social networking site to ditch ten friends and receive a free burger in exchange was being heralded as an innovative step forward in digital advertising (despite being quickly banned by Facebook itself for breaking its privacy rules). (Link here)

Skittles - Social Media Takeover
Skittles, the colorful candy brand owned by Mars, transformed its home page into an online portal featuring a live Twitter feed alongside Facebook, Flickr, and YouTube content. Instead of the usual corporate propaganda, the home page and “chatter” section became the brand’s Twitter page, the video media and images pages became the brand’s YouTube page and Flickr stream, respectively. (Link here)

Flight of the Conchords - Social Media Contest
Flight of the Conchord’s micro-site - “Lip Dub Video Fansterpiece.” The concept is to learn the lyrics of one of the songs the two main characters sing, and then users videotape themselves lip-synching the song, and then upload it to the website - where you might be added to a final “Fansterpiece” that will air on HBO. This viral content was advertised only on social channels like Facebook, MySpace, YouTube, Digg and many others. (Link Here)

The winner will be announced on Friday in a short post. After the winner is announce I will try to get the creators of the winning campaign to join me for a podcast to give us the inside story of the campaign and the results!

Vote Hard!

Tags: BK, Burger King, Digg, Facebook, Fansterpiece, Flickr, Flight of the Conchords, HBO, Lotame, Skittles, Social Media, Taste the Rainbow, Twitter, Whopper, Whopper Sacrifice, YouTube

This entry was posted on Monday, March 30th, 2009 at 10:06 am and is filed under Advertising, Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.