Lotame

I posted a video, of 13 of the most influential leaders in the digital space. I ask each of them the same question, “What is your perspective on what the next 6-12 months will bring for digital marketing.” There are lots of well thought out and varied opinions, but three trends seem to be on the minds of all of these people; Social, Data, and Cross Medium Marketing (using TV, Radio, Out of home, and Digital together.) Lotame’s capabilities in both the Social and Data realms are very strong, and those capabilities will lead to a very strong foundation for cross medium marketing in the future.

The response to the video was overwhelming, so I thought that I would share it on Lotame Learnings. Enjoy

Big thanks to all those who participated in my ad hoc video, John Nardone - CEO of [x+1], Jeff Hirsch - CEO of Audience Science, Adam Broitman - founder A Media Circ.us, Eric Porres & Tom Hespos - founders of Underscore Marketing, David Berkowitz - 360i, Ben Barokas - Co-Founder & Chief Revenue Officer - Admeld, Raj Chauhan - VP, Ad Network Development - Rubicon Project, Michael Burke - Co-Founder & President - Appssavvy ,Tim McHale - The Madison Avenue Journal, Steven Kaufman - EVP, Client Service - MediaMath, David Honing - Co-Founder - media6, and Janet Balis - President - Digital Media Strategies

Tags: Data, David Berkowitz, Digital media, Marketing and Advertising, Rubicon Project, Scott Hoffman, Social Media

This entry was posted on Friday, June 12th, 2009 at 12:29 pm and is filed under Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.