Lotame

At Lotame, we take seriously issues of user privacy. In that spirit, we are very happy to announce Lotame has been accepted as a member of the Network Advertisers Initiative (known as the “NAI”). The NAI is the leading self-regulatory organization for online marketing and analytics companies. The NAI has enacted standards for protecting consumer privacy and promoting responsible marketing behavior, which can be found here. We and other NAI members have committed to conduct our businesses in compliance with these important standards.

In connection with joining the NAI, we have made some revisions to our privacy policy. Although our prior policy was generally consistent with the NAI’s standards, we simplified our language in some areas of the policy in deference to the more detailed coverage of these points in the NAI principles, which will govern our conduct. In addition, in order to demonstrate our leadership on issues of privacy, we have voluntarily adopted a specific time period of 9 months to limit our retention of the anonymous user data we collect. We are joining only a few other leading companies in our industry in taking on this type of specific and unqualified data retention policy.

We look forward to working alongside other NAI members, the NAI, and other industry groups to ensure that we can continue to evolve our industry’s business practices and policies in ways that respect the needs and interests of online consumers.

Adam Lehman, COO, Lotame