Lotame

Yesterday we became aware of some video(s) that was circulating around the web, of a pair of “domino employees” doing some very disgusting things to the food that they were preparing for customers. The video is below.

UPDATE: Patrick Doyle - President Domino’s USA Responds (10:25 PM 4/15/09)

Here is the original video (UPDATE: 11/16/09 Youtube has taken down most of the Domino’s Videos)

My friend Ian Schafer, the CEO of Deep Focus first made me aware of the situation over at his blog. The net/net of the situation is that the video(s) were out there and created a tremendous amount of conversation (mostly bad) about Dominio’s Pizza, and about the potential for social media creating a negative impact on brand image (mostly thoughtful). AdAge is due to run a story about this instance this morning. (UPDATE: AdAge posted the Story)

THE CHALLENGE

To all my my Social Media Marketing experts and gurus, let’s give Domino’s and the rest of the QSR (Quick Serve Resturant) Industry some ideas on what they can do to protect their brands (currently and in the future). Please leave your ideas in the comments section, so others can build off those ideas or disagree. My hope is to get some real intelligent thinking about this issue, and share it back with everyone interested. I suspect Domino’s marketing executives are reading this blog (and ever other blog talking about this issue) so make the ideas good. I will also be looking at the ideas, and may ask the creators of the best ideas to join me on special episode of the Social Media Remix radio show dedicated to this issue.

Related articles by Zemanta

• Video Prank At Domino’s Taints Brand (nytimes.com) = with comments from Lotame.

On Thursday 3/5/09, we had a great discussion with Ian Schafer the CEO of the award winning ad agency Deep Focus. Ian is a leading voice in the online advertising industry, and a proponent for using digital media (and social media) to get the word out about their clients.

Listen to the Radio Show here:

During the show we took a bunch of questions from the Social Media Funky Bunch in the chat room. It was great one!

Upcoming shows include

Adam Hirsch, COO of Mashable (Thursday 3/26 @11:30EST)

If you are interested in being a guest on the show, please eMail me at Scott@lotame.com, our schedule books up quickly so let me know right away.

On Thursday 2/19 at 11:30am EST, on Blog Talk Radio, we will be having a great discussion with Christine Perkett and Heather Mosley of PerkettPR. Perkett is one of the leading PR agencies that is successfully using Social Media to get the word out about their clients.

We will be delving into issues like:

• What is the role of PR in Social Media?
• How have you used Social Media to advance the Goals of you clients? Of your own company?
• Give examples of some great Social Media executions that you have seen big brands do, from a PR stand point (for example, Pepsi “pre”releasing their Logo to 20 pre-eminent bloggers?

During the show we will be taking questions from the Social Media Funky Bunch in the chat room. Please join us!

Upcoming shows include

Warren Whitlock, author of “The Twitter Revolution” (Thursday 2/26 @11:30EST)

Ian Schafer, CEO of Award winning Ad Agency Deep Focus (Thursday 3/5 @11:30EST)