Lotame

Digital Marketing Veteran to Educate Market on Value of Social Data

New York (December 14, 2009) Lotame, the data-driven audience marketing platform that combines social data with audience insights to deliver greater marketing accuracy and audience engagement for brand marketers, today announced that Eric Porres has joined the fast growing company as Chief Marketing Officer.

“Eric will use his respected experience to explain, position, and demonstrate to brand marketers why social data revolutionizes their approach to online marketing,” says Andy Monfried, Lotame’s CEO to whom Mr. Porres will report.  “He will be our leading voice to pioneer an evolutionary change in understanding the value of social data and its resulting return on marketing investment for brand marketers.”

One of those value initiatives is having Lotame included in the comScore Media Metrix advertising networks report, which will provide greater visibility into its social audience segments. “We are looking forward to including Lotame as part of our ad networks report,” says Lynn Bolger, EVP of Advertising Solutions for comScore.  “As social media becomes a more integral component of digital initiatives, comScore is committed to providing the requisite digital market intelligence required to understand the reach and behavioral profile of important audience segments.”

Mr. Porres was a founding partner of Underscore Marketing, a fully independent, full-service digital media agency launched in 2002.  He helped build the team into a recognized Inc 5000 company and expand its presence internationally.  Mr. Porres is also one of the founders of Pericles Consulting, an online political marketing firm that developed and executed online marketing programs for Presidential and Senatorial campaigns across the country.  Earlier in his career, Mr. Porres held management positions at AOL Time Warner, Agency.com, and LiveTechnology, and as a partner with Outrageous Media produced two of the largest Internet webcasts in history, Michael Jackson´s “What More Can I Give” concert in Munich, Germany in 1999 and Paul McCartney´s “Run Devil Run” concert in Liverpool, England in 2000.

For two years Mr. Porres served on the board of 212, New York’s Interactive Advertising Club, most recently as its Vice-President.  He is an active investor and advisor to several start-up companies and a frequent panelist and moderator at leading industry events. Mr. Porres graduated from Duke University.

“Lotame built an excellent reputation in social media, and with almost two billion daily points of social data rendered in our taxonomy of human behavior, it’s a great foundation for our path forward,” says Mr. Porres.  “For marketers, we are able to answer fundamental questions like: “Did I reach my intended audience?; Did that audience engage?; Did I have brand impact?; Do I have a model of engagement that makes sense?; and Do I have insights into what my audience does online beyond content consumption?’ Aided by our technology and publisher partnerships, we will deliver against these objectives.”

In addition to his responsibilities as Chief Marketing Officer, Mr. Porres will lead Lotame’s brand research and insights initiatives.

Lotame integrates anonymous social media activity data (such as blogging, uploading, posting and sharing) with intent, interest and demographic data in order to generate actionable marketing insights and waste-free audience delivery.  This cumulative effect results in stronger consumer engagement and better campaign results for its brand, agency and publishing partners.  The privately-held Maryland and New York-based company is backed by funding from Battery Ventures, Emergence Capital Partners, Betaworks and Hillcrest Management.

This Thursday at 11:30am we will be speaking with Tom Hespos and Eric Porres, partners at Underscore marketing and two of the most knowledgeable guys about marketing and how they employ Social Media for their clients. Listen in for some great advice!

For those of you who are unfamiliar with Underscore, they are one of New York’s premier digital advertising shops and Eric and Tom are fixtures in the industry. Tom has been involved in interactive communications since the commercial explosion of the World Wide Web in 1994. Referred to by some as “a spiritual leader for online advertising,” Tom is well known as a weekly columnist for such publications as ClickZ and Mediapost’s The Online Spin.

Not to be outdone by Tom, Eric held management positions at AOL Time Warner and Agency.com, and worked with The Walt Disney Company and LiveTechnology. In 2000, he won both a W@MMY (awarded by the National Academy of Recording Artists & Sciences) and a Yahoo! Internet Life award for one of the largest Internet webcasts in history, Paul McCartney´s “Run Devil Run” concert live from Liverpool.

Join us @11:30 EST on Thursday 5/21 over at Blog Talk Radio.

Here are the key points from the February 11th event, as told by some of the participants of the summit.

Chris Mycek of IMC2 said the time is right for pharmaceutical companies to use social media. Hear what he has to say:

Here is what Eric Porres, COO and of Underscore Marketing had to say:

This is Adam Broitman Director of Strategy/Ringleader of Crayon, who currently blogs at “A Media Circus”

Related Posts:

Interviews with Jeremy Pinkham (Lotame) and Dan Slavin (IMC2) about their “expectations”

Kickoff Speech from Scott Hoffman (Lotame) with some great statistics about the Social Media and Pharma Industry

Sample of Keynote from Joseph Jaffe (Crayon) with great example of “absurd”