Lotame

On Thursday 3/5/09, we had a great discussion with Ian Schafer the CEO of the award winning ad agency Deep Focus. Ian is a leading voice in the online advertising industry, and a proponent for using digital media (and social media) to get the word out about their clients.

Listen to the Radio Show here:

During the show we took a bunch of questions from the Social Media Funky Bunch in the chat room. It was great one!

Upcoming shows include

Adam Hirsch, COO of Mashable (Thursday 3/26 @11:30EST)

If you are interested in being a guest on the show, please eMail me at Scott@lotame.com, our schedule books up quickly so let me know right away.

Next Wednesday, Lotame will be hosting 40 marketing industry leaders representing Pharmaceutical companies, Advertising Agencies, and Social Media Marketing Innovators. The session, which will be held in MidTown New York, will explore how big the Social Media Marketing opportunity is, some effective ways that other brands from other industries have participated. Joseph Jaffe from Crayon, who wrote the book “Join the Conversation” will be our Keynote speaker. The summit will conclude with a panel designed to unearth the real world obstacles (and maybe solutions) that need to be addressed before Pharmaceutical companies are comfortable with Social Media as a marketing platform.

I would like to invite you to submit some questions (and maybe some solutions) for the panel; here is a great question that we already got from an agency executive at UniversalMcCann:

“how do I justify the cost of a social media monitoring campaign and how do I calculate ROI for money spent of social media?”

If you have any questions that you would like submitted to the panel, please email them to me at scott @ lotame.com or you can twitter them to me at @lotame