Lotame

People have been asking me what I think is the best Social Media Marketing Campaign so far this year. I have a few favorites; Burger King, Skittles, and Flight of the Conchords…but who cares what I think…I want to hear from you which one do you think worked best.

The criteria you should think about, before casting your vote:

• Did the campaign generate buzz?
• Was the campaign groundbreaking?
• Did the campaign sell product?

I have highlighted 3 campaigns that I believe are the best of the best, please vote on which one you think was best (or add your own.) If the Campaigns are unfamiliar to you I have provide written descriptions and links to the campaigns below the poll module

TAKE THE POLL

Burger King’s Whopper Sacrifice:
Whopper Sacrifice, a Facebook application also for BK that encouraged users of the social networking site to ditch ten friends and receive a free burger in exchange was being heralded as an innovative step forward in digital advertising (despite being quickly banned by Facebook itself for breaking its privacy rules). (Link here)

Skittles - Social Media Takeover
Skittles, the colorful candy brand owned by Mars, transformed its home page into an online portal featuring a live Twitter feed alongside Facebook, Flickr, and YouTube content. Instead of the usual corporate propaganda, the home page and “chatter” section became the brand’s Twitter page, the video media and images pages became the brand’s YouTube page and Flickr stream, respectively. (Link here)

Flight of the Conchords - Social Media Contest
Flight of the Conchord’s micro-site - “Lip Dub Video Fansterpiece.” The concept is to learn the lyrics of one of the songs the two main characters sing, and then users videotape themselves lip-synching the song, and then upload it to the website - where you might be added to a final “Fansterpiece” that will air on HBO. This viral content was advertised only on social channels like Facebook, MySpace, YouTube, Digg and many others. (Link Here)

The winner will be announced on Friday in a short post. After the winner is announce I will try to get the creators of the winning campaign to join me for a podcast to give us the inside story of the campaign and the results!

Vote Hard!

The interview with Adam Hirsch, COO of Mashable, is archive and you can listen here:

Other great interviews with media, web 2.0, and agency superstars can be found at out Blog Talk Radio page or you can subscribe to our iTunes feed. (The link will launch iTunes and may ask you to close your current browser)

There is no disputing it, Social Media is here, and it is here to stay. Forrester research now says that 3 out 4 adults in the US are using social media. As an aside, I think the percentage of people using social media is understated, if you start to include to major media sites that have started embedding Social functions in their platforms.

The big questions remains how brands start to get involved, I strongly suggest that the first step is to just participate in the conversation. Seems like an easy step, but all is not as simple as it seems. To understand the trepidations of brands, Peter Herschberg, of Reprise Media, just authored a great piece that was distributed in Silicon Alley Insider’s Business Insider, that describes the current catch-22 that many big brands find themselves in today. Participation in Social Media, means relinquishing control of the brand message, which is a very challenging (and scary) proposition for organizations that have spent significant resources to build their brand.

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The Daily Show’s John Stewart and Samantha Bee take a hilarious look at the Twitter phenomena

Video below, courtesy of Hulu

Yesterday we recorded another installment of the Social Media Remix show. This week we had new friend of the show Warren Whitlock, author of “Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online.” Warren and I will be discussed the Twitter phenomena and he will outline clear ways to utilize the Twitter tool.

It was a great show, filled with great advice on how big brands should be thinking about Twitter and other social community tools.

Listen Here:

Please note that archive of all the Social Media Remix shows are available for free thru iTunes subscription service, just click this link. Big thanks to the gang over at Apple for making this happen!