Lotame

This week Michael Lazerow - Chairman & CEO of Buddy Media, will be joining me to give his unique perspective on using Social Media successfully for brands.

Michael, along with his wife, Kass Savarese Lazerow founded Buddy Media. Buddy Media helps bring brands and social networkers together in meaningful ways to drive social brand loyalty. Some of Buddy Media’s social solutions include: App-vertisements (social branded applications), Facebook Profile Pages and Management, Facebook Connect, MySpace Profiles, iPhone Applications, Widgets, and Social Analytics

Listen in and ask questions as Michael share some of his secrets of Social Media success.

Join us @11:30 EST on Thursday June 18th over at Blog Talk Radio.

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I posted a video, of 13 of the most influential leaders in the digital space. I ask each of them the same question, “What is your perspective on what the next 6-12 months will bring for digital marketing.” There are lots of well thought out and varied opinions, but three trends seem to be on the minds of all of these people; Social, Data, and Cross Medium Marketing (using TV, Radio, Out of home, and Digital together.) Lotame’s capabilities in both the Social and Data realms are very strong, and those capabilities will lead to a very strong foundation for cross medium marketing in the future.

The response to the video was overwhelming, so I thought that I would share it on Lotame Learnings. Enjoy

Big thanks to all those who participated in my ad hoc video, John Nardone - CEO of [x+1], Jeff Hirsch - CEO of Audience Science, Adam Broitman - founder A Media Circ.us, Eric Porres & Tom Hespos - founders of Underscore Marketing, David Berkowitz - 360i, Ben Barokas - Co-Founder & Chief Revenue Officer - Admeld, Raj Chauhan - VP, Ad Network Development - Rubicon Project, Michael Burke - Co-Founder & President - Appssavvy ,Tim McHale - The Madison Avenue Journal, Steven Kaufman - EVP, Client Service - MediaMath, David Honing - Co-Founder - media6, and Janet Balis - President - Digital Media Strategies

This Thursday at 11:30am we will be speaking with Tom Hespos and Eric Porres, partners at Underscore marketing and two of the most knowledgeable guys about marketing and how they employ Social Media for their clients. Listen in for some great advice!

For those of you who are unfamiliar with Underscore, they are one of New York’s premier digital advertising shops and Eric and Tom are fixtures in the industry. Tom has been involved in interactive communications since the commercial explosion of the World Wide Web in 1994. Referred to by some as “a spiritual leader for online advertising,” Tom is well known as a weekly columnist for such publications as ClickZ and Mediapost’s The Online Spin.

Not to be outdone by Tom, Eric held management positions at AOL Time Warner and Agency.com, and worked with The Walt Disney Company and LiveTechnology. In 2000, he won both a W@MMY (awarded by the National Academy of Recording Artists & Sciences) and a Yahoo! Internet Life award for one of the largest Internet webcasts in history, Paul McCartney´s “Run Devil Run” concert live from Liverpool.

Join us @11:30 EST on Thursday 5/21 over at Blog Talk Radio.

This week we will be speaking with Michal Bortnik, VP of Products and Vlada Breiburg, VP of Business Development from AdNectar. Ad Nectar promises to turn customers into brand advocates through the simple act of giving branded virtual gifts. Typically fielded on social networks, an AdNectar campaign consists of a virtual gift selected from a catalog, an embedded landing unit with rich-media functionality, plus campaign optimization, viral functionality, and reporting.

Join Michal and Vlada as we explore what Virtual Gifts in tandem with Social Media brings to the world of marketing, user generated content, and social web.

Join us @11:30 EST on Thursday 4/30 over at Blog Talk Radio.

This week we will be speaking with the COO of peer review Movie community Flixster. Under Steve’s leadership Flixster has grown into a

Steve Polsky

big consumer interest site with 25 million global users, successful iPhone and FaceBook applications, and widgets programs for dozens of other communities. Join us as we explore how to set up a community around a specific topic, how to effectively monetize that audience, and what today’s ad economy means to deliver value to a marketer and consumer.

Join us @11:30 EST on Thursday 4/23 over at Blog Talk Radio.