Lotame

This week Alan Levy, CEO of Blog Talk Radio, will be joining me in a open conversation about how podcasting and online radio can help brands in their marketing effort.

Besides being a super guy, Alan, along with Bob Charish founded BlogTalkRadio in August 2006. The concept for BlogTalkRadio was developed by Levy as he mourned his father’s passing. Levy maintained a blog, to update his family and friends on his father’s health - and later as a memorial to his life. Levy thought by combining blogging and telecommunications, a true immediate two-way interactive online platform could be established. This led to the birth of BlogTalkRadio.

Please join us as we explore how to effectively use this new platform for marketing.

Join us @11:30 EST on Thursday 4/30 over at Blog Talk Radio.

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This Thursday at 11:30am we will be speaking with Tom Hespos and Eric Porres, partners at Underscore marketing and two of the most knowledgeable guys about marketing and how they employ Social Media for their clients. Listen in for some great advice!

For those of you who are unfamiliar with Underscore, they are one of New York’s premier digital advertising shops and Eric and Tom are fixtures in the industry. Tom has been involved in interactive communications since the commercial explosion of the World Wide Web in 1994. Referred to by some as “a spiritual leader for online advertising,” Tom is well known as a weekly columnist for such publications as ClickZ and Mediapost’s The Online Spin.

Not to be outdone by Tom, Eric held management positions at AOL Time Warner and Agency.com, and worked with The Walt Disney Company and LiveTechnology. In 2000, he won both a W@MMY (awarded by the National Academy of Recording Artists & Sciences) and a Yahoo! Internet Life award for one of the largest Internet webcasts in history, Paul McCartney´s “Run Devil Run” concert live from Liverpool.

Join us @11:30 EST on Thursday 5/21 over at Blog Talk Radio.

This week we will be speaking with Michal Bortnik, VP of Products and Vlada Breiburg, VP of Business Development from AdNectar. Ad Nectar promises to turn customers into brand advocates through the simple act of giving branded virtual gifts. Typically fielded on social networks, an AdNectar campaign consists of a virtual gift selected from a catalog, an embedded landing unit with rich-media functionality, plus campaign optimization, viral functionality, and reporting.

Join Michal and Vlada as we explore what Virtual Gifts in tandem with Social Media brings to the world of marketing, user generated content, and social web.

Join us @11:30 EST on Thursday 4/30 over at Blog Talk Radio.

This week we will be speaking with the CEO of natural language processing engine Amplify. Under Mark’s leadership Amplify has brought it first offering to market, a web service developed by Hapax that brings human understanding to content. Using patented Natural Language Processing technology, Amplify reads and understands every word used in text. It identifies the significant topics, brands, people, perspectives, emotions, actions and timescales and presents the findings in an actionable XML structure.

Join Mark and I as we explore what this promising new technology brings to the world of marketing, user generated content, and social web.

Join us @11:30 EST on Thursday 4/30 over at Blog Talk Radio.

Yesterday we became aware of some video(s) that was circulating around the web, of a pair of “domino employees” doing some very disgusting things to the food that they were preparing for customers. The video is below.

UPDATE: Patrick Doyle - President Domino’s USA Responds (10:25 PM 4/15/09)

Here is the original video (UPDATE: 11/16/09 Youtube has taken down most of the Domino’s Videos)

My friend Ian Schafer, the CEO of Deep Focus first made me aware of the situation over at his blog. The net/net of the situation is that the video(s) were out there and created a tremendous amount of conversation (mostly bad) about Dominio’s Pizza, and about the potential for social media creating a negative impact on brand image (mostly thoughtful). AdAge is due to run a story about this instance this morning. (UPDATE: AdAge posted the Story)

THE CHALLENGE

To all my my Social Media Marketing experts and gurus, let’s give Domino’s and the rest of the QSR (Quick Serve Resturant) Industry some ideas on what they can do to protect their brands (currently and in the future). Please leave your ideas in the comments section, so others can build off those ideas or disagree. My hope is to get some real intelligent thinking about this issue, and share it back with everyone interested. I suspect Domino’s marketing executives are reading this blog (and ever other blog talking about this issue) so make the ideas good. I will also be looking at the ideas, and may ask the creators of the best ideas to join me on special episode of the Social Media Remix radio show dedicated to this issue.

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• Video Prank At Domino’s Taints Brand (nytimes.com) = with comments from Lotame.