Lotame Learnings » Blog Archive » Social Media Remix - Guest Dan Beltramo, CEO

Social Media Remix - Guest Dan Beltramo, CEO - Vizu

Today, we hosted a lively conversation on our weekly radio show about Social Media over at Blog Talk Radio. This week we spoke with Dan Beltrano, CEO, Vizu.com. Vizu is one of the leading companies in providing metrics that go beyond a click. We had an open and honest conversation about measuring the true ROI of Social Media, how a brand can assess the impact of campaign, and what characteristics of Social Media make it very different marketing vehicle than any we have seen or used before.

Listen to the interview here:

See Dan explain Vizu Below (Interview courtesy of Beet.TV, Dec 2008)

Upcoming Guests include Steve Polsky, CEO of peer review movie community Flixster (4/23), Mark Redgrave, CEO of Natural Language Processor Amplify (4/30), and Darren Herman, CEO of one of NY’s premiere Ad Agency’s Varick Media Management

Share and Enjoy:

Tags: Advertising, Brand Lift, Dan Beltrano, Lotame, Marketing, Marketing and Advertising, Metric, online media, Return on Investment, ROI, Scott Hoffman, Social Media, Survey, Vizu

This entry was posted on Thursday, April 16th, 2009 at 8:16 am and is filed under Radio Show - The Remix. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Lotame

Social Media Remix - Guest Dan Beltramo, CEO - Vizu

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