Lotame

Listen to our weekly conversation about Online Media over at Blog Talk Radio. This week we spoke with Jerry Shereshewsky, CEO, Grandparents.com. Jerry may be the only marketing executive in the burgeoning digital technology field who’s invented a new brand of soda pop. Then again, he has been associated with breakthrough marketing ideas in every phase of his distinguished career.

Jerry & I spoke for about 45 minutes (he was about 15 minutes late) and we both shared some great information about how important Grandparents are to a marketer, how Grandparents behave in social media, and Jerry offered us a case study that proves, without a shadow of a doubt, that branding efforts online work! To everyone who doesn’t know Jerry, his style is fun!

Listen to Jerry and I here:

For a complete listing of all the archived shows please visit our newly minted Online Media Remix Radio Show archive page.

Upcoming Shows: 4/16 Dan Beltrano, CEO of VIzu, 4/23 Steve Polsky CEO of Flixster, 4/30 Mark RedGrave CEO of Amplify, Natural Language Processing technology

Tags: Advertising, Amplify, Blog Talk Radio, branding, Conversation, Dan Beltrano, Digital media, Flixster, Grandparents.com, Hapax, Jerry Shereshewsky, Lotame, Mark Redgrave, Marketing, Natural language processing, online media, Online Media Remix, Open Amplify, Steve Polsky, technology, Vizu

This entry was posted on Wednesday, April 8th, 2009 at 8:13 am and is filed under Radio Show - The Remix. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.