Lotame

Next Wednesday, Lotame will be hosting 40 marketing industry leaders representing Pharmaceutical companies, Advertising Agencies, and Social Media Marketing Innovators. The session, which will be held in MidTown New York, will explore how big the Social Media Marketing opportunity is, some effective ways that other brands from other industries have participated. Joseph Jaffe from Crayon, who wrote the book “Join the Conversation” will be our Keynote speaker. The summit will conclude with a panel designed to unearth the real world obstacles (and maybe solutions) that need to be addressed before Pharmaceutical companies are comfortable with Social Media as a marketing platform.

I would like to invite you to submit some questions (and maybe some solutions) for the panel; here is a great question that we already got from an agency executive at UniversalMcCann:

“how do I justify the cost of a social media monitoring campaign and how do I calculate ROI for money spent of social media?”

If you have any questions that you would like submitted to the panel, please email them to me at scott @ lotame.com or you can twitter them to me at @lotame

Tags: Advertising, Advertising agency, Business, Lotame, Marketing, Marketing and Advertising, Social Media

This entry was posted on Friday, February 6th, 2009 at 9:14 am and is filed under Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.