Lotame

Andy Monfried spoke at an EconAffinity Panel. Excerpt and video below:

—Horse and buggy: Monfried practically leapt out of his chair to respond: “Technology has lifted CPMs. This argument was heard a 100 years ago by horse and buggy operators: ‘Hey, we have all these horses that run great, ignore Henry Ford.’ A 14-year-old kid does not want to stay on your website; he wants to pull your content to his. And behavioral targeting can help you make money on that.”  OPA’s Horan shook her head: But only 1 percent of revenues are from BT (NYSE: BT). We should be focusing on the question is what sort of environment your ad is in. Monfried shot back again: “That’s been the NYT‘s argument for years. There’s so much they could have done. They could have benefited from microchucking. It was then Millard’s turn to interject: “Is that a word, microchunking?”

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