Lotame

Yesterday we became aware of some video(s) that was circulating around the web, of a pair of “domino employees” doing some very disgusting things to the food that they were preparing for customers. The video is below.

UPDATE: Patrick Doyle - President Domino’s USA Responds (10:25 PM 4/15/09)

Here is the original video (UPDATE: 11/16/09 Youtube has taken down most of the Domino’s Videos)

My friend Ian Schafer, the CEO of Deep Focus first made me aware of the situation over at his blog. The net/net of the situation is that the video(s) were out there and created a tremendous amount of conversation (mostly bad) about Dominio’s Pizza, and about the potential for social media creating a negative impact on brand image (mostly thoughtful). AdAge is due to run a story about this instance this morning. (UPDATE: AdAge posted the Story)

THE CHALLENGE

To all my my Social Media Marketing experts and gurus, let’s give Domino’s and the rest of the QSR (Quick Serve Resturant) Industry some ideas on what they can do to protect their brands (currently and in the future). Please leave your ideas in the comments section, so others can build off those ideas or disagree. My hope is to get some real intelligent thinking about this issue, and share it back with everyone interested. I suspect Domino’s marketing executives are reading this blog (and ever other blog talking about this issue) so make the ideas good. I will also be looking at the ideas, and may ask the creators of the best ideas to join me on special episode of the Social Media Remix radio show dedicated to this issue.

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• Video Prank At Domino’s Taints Brand (nytimes.com) = with comments from Lotame.

Tags: Blog Talk Radio, Deep Focus, Domino's Pizza, Ian Schafer, Lotame, Marketing and Advertising, Social Media, Social Media Marketing

This entry was posted on Wednesday, April 15th, 2009 at 7:43 am and is filed under Opinion, Radio Show - The Remix. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.