Lotame

A recent study was conducted for the new season premiere of a popular cable TV series where users were asked both their intent to view before the season premiere and whether they had viewed the show following the premiere. The results showed that 73% of users who said that they would either “Definitely” or “Probably” watch the upcoming show reported actually watching the show, with 83% of the users who answered that they would “Definitely” watch tuning in.

Part 6 of our continuing series, Lotame ID Reports - How do Frequent Travelers use Social Media, is now available. The reports examines the in depth Social Media Behaviors of specific types of people, and in the past we had profiled Moms, Teens, Video Gamers, and Sports Enthusiasts. This report is the first in our redesigned new lay out. The report was reformatted to present the information in a more graphical and easier to digest way. For a complete listing of all our ID Reports visit the archive.

We have also started using Scribd (a very cool service) which will allow you to view the report below with out the download or you can save as a PDF by clicking here:

Frequent Travelers in Social Meida

This paper was originally created to share our continued understanding of how powerful Social Media is as a Marketing, Branding, Advertising, PR tool. The case in hand was some work we did for a big peanut butter brand with respects to education around the Salmonella outbreak earlier this year, but timing sometimes is everything. We “unofficially” released this white paper on Monday 4/23/2009 and the following day Domino’s Pizza had it’s own Social Media PR nightmare on it’s hands (which I thought they handled very well.) NY Times reporter, Stephanie Clifford quickly got on the phone with me, and Lotame ended up providing background comments on “Video Prank at Domino’s Taints Brand” that ran in the the Media and Advertising Section of last Thursday print edition.

Here is the White Paper that got us into the NY Times, pretty powerful findings and recommendations:

Successfully Using Social Media for Crisis Management eDoc

Since Joe Mandese over at Mediapost wrote “Finding Yields New Angle On Rectangle, Reaps Far More User Time Than Leaderboards, Skyscrapers,” many of you have been asking for the white paper that supports our assertion that The 300×250 sizied banners, also called Rectangle Ads have more impact on a consumer. The white paper is available here for download (in PDF) or you can view it below:

White Paper: Time Exposure by Banner Size