Lotame appeared in Collective's AMP Audience Insights Newsletter as a featured data provider.
Wednesday, January 25th, 2012
Collating data has become a crucial part of today's digital media ecosystem. Not only that, but identifying crucial data points and managing them effectively is key for efficient audience targeting. Yet better data management has several other benefits beyond just audience targeting.
Wednesday, January 11th, 2012
When considering which data to buy and layer onto campaigns, marketers are becoming lost in a sea of segments. Several data buyers have told me they have access to 50,000 segments. That’s 50 with 3 zeroes. Which cookies should you buy? How can you differentiate one company’s 500 segments from the thousands of others available out there? “Automotive Data from Company 1” is indistinguishable from “Automotive Data from Company 2” in a buyer UI.
Thursday, January 5th, 2012
Founder and CEO, Andy Monfried, shared his thoughts in response to an article about IBM’s long-time CEO Samuel J.
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