Advertisers, publishers and virtually everyone in the digital advertising ecosystem are hungry for effective cross-device solutions. According to a 2013 ANA study, spending on cross-platform media campaigns will grow from 20 to 50 percent within three years. And a whopping 88 percent of the study’s respondents also said cross-platform campaigns would become more important in effectively delivering marketing messages.
AdExchanger's Programmatic I/O conference was part celebration, part war room.
It covered everything from trends in programmatic video (The headline there? Programmatic will usher in a new era in video advertising), to the state of cross-channel measurement (that’s still a work in progress), to who’s accountable for click fraud in programmatic RTB (publishers? agencies? ad tech itself? Still no agreement on that).
When eBay purchased GSI Commerce back in 2011 for $2.4 billion, the consensus was that it would ultimately do "something" big with the e-commerce and retail marketing services platform ... But there wasn't much clarity around what that something was. Three years later, the launch of the eBay Enterprise Commerce Platform makes that vision clear.