Friday, November 21st, 2014

Thank you to all of our clients who joined us on November 4th for the 2014 Lotame Client Summit in New York City. This full-day event brought together over 200 Lotame clients, representing advertisers and publishers from around the world, including delegates from as far afield as Russia, Singapore and Australia. 


Monday, November 3rd, 2014
Recently we covered the benefits of cross-device data collection and targeting for publishers, so this week, the focus turns to advertisers.
Friday, October 24th, 2014
The growth in mobile content consumption has been a boon for media companies. That’s partly because users spending more time with their content -- whether they’re watching video interviews during their commute, waiting in line at the grocery store, or even second-screening at home -- should mean more potential ad revenue. 
Monday, October 13th, 2014
Quick. Answer these three questions:
  • What’s the most common mobile ad size—300x250 or 320x50?
  • What’s view through attribution?
  • What are the current MRC requirements for a viewable video ad?
Stumped yet? Well, I hope you answered “sort of” (Come on, that first question was a gimme).  
Wednesday, October 1st, 2014
Marketers, publishers and almost everyone in-between are hungry for cross-device measurement. According to a 2013 ANA study, spending on cross-platform media campaigns will grow from 20 to 50 percent within three years. And a whopping 88 percent of the study’s respondents also said cross-platform campaigns would become more important in effectively delivering marketing messages.


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