Tuesday, August 12th, 2014
Chris O’Hara recently interviewed Lotame’s Kalyan Lanka for an Econsultancy report on mobile advertising. The report – ‘The new mobile display ecosystem’ – was published last week and is a solid read for brands and publishers looking to enhance their mobile strategies. 
 
Wednesday, July 30th, 2014
Can you reach the right audience, with the right message, at the right time? Neustar® AdAdvisor® helps publishers and advertisers identify which audiences have a high propensity to buy multitude of products and services. Use the most trusted offline consumer data to personalize client engagements with customers and prospects at scale.  Join Lotame and Neustar for a look at AdAdvisor® audiences available in the Lotame platform. 
 
Join us on Tuesday, August 19th at 2pm EST for a 45 minute webinar presented by Neustar. 
Wednesday, June 25th, 2014

Madeline Rich, Lotame’s director of marketing, is highlighted in eMarketer’s latest research, “Desktop Display CPMs 2014.”

 

In this report, eMarketer covers desktop display pricing trends, noting that select industry trends such as viewability, programmatic advertising and a more performance-conscious approach to media buying are all influencing the current cost per thousand (CPM) pricing model.

 

Tuesday, June 10th, 2014

In today’s connected device world, we are seeing a fundamental change in the way consumers engage with digital content. Most users do not consume content, perform actions, engage, or convert on smartphones the same way they do on a desktop or tablet. Therefore, meaningful marketing to a modern user requires effective cross-device campaigns.

Friday, May 16th, 2014
 

Creating ideal audience segments just got easier. Advanced machine learning capabilities take the guesswork out of high-performance audiences. Learn more! 

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