Wednesday, October 1st, 2014

Advertisers, publishers and virtually everyone in the digital advertising ecosystem are hungry for effective cross-device solutions. According to a 2013 ANA study, spending on cross-platform media campaigns will grow from 20 to 50 percent within three years. And a whopping 88 percent of the study’s respondents also said cross-platform campaigns would become more important in effectively delivering marketing messages.

Friday, September 26th, 2014

AdExchanger's Programmatic I/O conference was part celebration, part war room.

It covered everything from trends in programmatic video (The headline there? Programmatic will usher in a new era in video advertising), to the state of cross-channel measurement (that’s still a work in progress), to who’s accountable for click fraud in programmatic RTB (publishers? agencies? ad tech itself? Still no agreement on that).

Friday, September 19th, 2014

When eBay purchased GSI Commerce back in 2011 for $2.4 billion, the consensus was that it would ultimately do "something" big with the e-commerce and retail marketing services platform ... But there wasn't much clarity around what that something was. Three years later, the launch of the eBay Enterprise Commerce Platform makes that vision clear. 

 

Tuesday, August 12th, 2014
Chris O’Hara recently interviewed Lotame’s Kalyan Lanka for an Econsultancy report on mobile advertising. The report – ‘The new mobile display ecosystem’ – was published last week and is a solid read for brands and publishers looking to enhance their mobile strategies. 
 
Wednesday, July 30th, 2014
Can you reach the right audience, with the right message, at the right time? Neustar® AdAdvisor® helps publishers and advertisers identify which audiences have a high propensity to buy multitude of products and services. Use the most trusted offline consumer data to personalize client engagements with customers and prospects at scale.  Join Lotame and Neustar for a look at AdAdvisor® audiences available in the Lotame platform. 
 
Join us on Tuesday, August 19th at 2pm EST for a 45 minute webinar presented by Neustar. 

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