Wednesday, June 25th, 2014

Madeline Rich, Lotame’s director of marketing, is highlighted in eMarketer’s latest research, “Desktop Display CPMs 2014.”

 

In this report, eMarketer covers desktop display pricing trends, noting that select industry trends such as viewability, programmatic advertising and a more performance-conscious approach to media buying are all influencing the current cost per thousand (CPM) pricing model.

 

Tuesday, June 10th, 2014

In today’s connected device world, we are seeing a fundamental change in the way consumers engage with digital content. Most users do not consume content, perform actions, engage, or convert on smartphones the same way they do on a desktop or tablet. Therefore, meaningful marketing to a modern user requires effective cross-device campaigns.

Friday, May 16th, 2014
 

Creating ideal audience segments just got easier. Advanced machine learning capabilities take the guesswork out of high-performance audiences. Learn more! 

Wednesday, April 23rd, 2014

Lotame is proud to offer our clients access to over 20 premium third-party data providers inside our data management platform. One of these premium data providers is Bizo, who is offering a webinar next Tuesday, April 29th, to give clients a chance to learn more about their data. 

Tuesday, April 15th, 2014
 Lotame’s VP of Product Management Kalyan Lanka discusses what the company offers in terms of linking consumers across devices.
 

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