Monday, October 13th, 2014
Quick. Answer these three questions:
  • What’s the most common mobile ad size—300x250 or 320x50
  • What’s view through attribution?
  • What are the current MRC requirements for a viewable video ad?
Stumped yet? Well, I hope you answered “sort of” (Come on, that first question was a gimme).  
 
Wednesday, October 1st, 2014

Advertisers, publishers and virtually everyone in the digital advertising ecosystem are hungry for effective cross-device solutions. According to a 2013 ANA study, spending on cross-platform media campaigns will grow from 20 to 50 percent within three years. And a whopping 88 percent of the study’s respondents also said cross-platform campaigns would become more important in effectively delivering marketing messages.

Friday, September 26th, 2014

AdExchanger's Programmatic I/O conference was part celebration, part war room.

It covered everything from trends in programmatic video (The headline there? Programmatic will usher in a new era in video advertising), to the state of cross-channel measurement (that’s still a work in progress), to who’s accountable for click fraud in programmatic RTB (publishers? agencies? ad tech itself? Still no agreement on that).

Friday, September 19th, 2014

When eBay purchased GSI Commerce back in 2011 for $2.4 billion, the consensus was that it would ultimately do "something" big with the e-commerce and retail marketing services platform ... But there wasn't much clarity around what that something was. Three years later, the launch of the eBay Enterprise Commerce Platform makes that vision clear. 

 

Tuesday, August 12th, 2014
Chris O’Hara recently interviewed Lotame’s Kalyan Lanka for an Econsultancy report on mobile advertising. The report – ‘The new mobile display ecosystem’ – was published last week and is a solid read for brands and publishers looking to enhance their mobile strategies. 
 

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