Madeline Rich, Lotame’s director of marketing, is highlighted in eMarketer’s latest research, “Desktop Display CPMs 2014.”
In this report, eMarketer covers desktop display pricing trends, noting that select industry trends such as viewability, programmatic advertising and a more performance-conscious approach to media buying are all influencing the current cost per thousand (CPM) pricing model.
In today’s connected device world, we are seeing a fundamental change in the way consumers engage with digital content. Most users do not consume content, perform actions, engage, or convert on smartphones the same way they do on a desktop or tablet. Therefore, meaningful marketing to a modern user requires effective cross-device campaigns.
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