lotame

WHY "BEYOND TARGETING"?

• Targeting may help reach your customers, but does it help connect?
• Does targeting make every impression meaningful?
• Does targeting activate customers?
• Does targeting help uncover new customers?
• Does targeting help allow you to customize your message?
• Does targeting create a better message?

Learn how the world Beyond Targeting can put the power of social data to work for you and help you speak to your customers, not shout at them.

HOW WE DIFFER:

By targeting influencer actions such as uploading, sharing and creating content within these social communities we enable your campaign to connect with the consumers interested in your brand, as well as identify new consumer bases.

HOW WE DRIVE RESULTS:

Lotame understands each ad campaign is unique and by working with our Business Intelligence team we will help you build and refine your target audience to meet your campaign’s goals and objectives.  Throughout the life of your campaign, your Business Intelligence Team will leverage your target audience’s data to its full potential and optimizes key brand metrics to enhance its performance. Lotame measures beyond click-through-rates and can advance your brand’s:

• Favorability
• Awareness
• Intent to purchase
• Buzz
• Intent to view
• Plus, many more metrics

UNPRECEDENTED REPORTING:

All key findings are reported at the completion of your campaign. An easy to view video and a written report are provided to help you understand the strengths and areas in need of improvement.

AN ESSENTIAL PART OF THE MEDIA PLAN:

Your next ad campaign can benefit from Lotame's technology and resources. For more information please contact Keith Tomatore, VP of National Sales at ktomatore@lotame.com

*Source: Omnicom Group's OMD