Target Using The Latest Engagement Metrics
Lotame’s Crowd Control allows advertisers to speak directly to the most engaged users within social media by targeting audiences unique to every campaign. Our technology uses a three-pronged approach that lets us identify key influencers, tackle frequency issues, and even target individual user sessions. Why waste ad dollars on pre-defined audiences when you can build your own?
Crowd Control is a cutting-edge technology that provides behavioral profiles of users within social and community networks. These profiles are then populated into a completely customizable audience allowing brands to effectively drive sales, increase the return on ad campaign investments and better understand its audience.