Craig Connell, VP of Engineering at Lotame on what every marketer needs to know about data.
April 2, 2012
Lotame and our client Targeted Victory are featured in a new article by the New York Times highlighting how political campaigns are adopting to audience viewing habits online. By using analytics and poll results, campaigns including Mitt Romney’s can create new advertisements that reach out to specific audiences and form new messages more likely to resonate with viewers.
March 30, 2012
The National Science Foundation and the National Institutes of Health announced a joint program seeking new techniques aimed at big data management and analysis, stemming from the rise of digital data. Other government agencies also announced similar programs.
March 30, 2012
Data-driven leader Lotame announced today the availability of several branded third-party data providers in its Data Management Platform, Crowd Control. The company has established partnerships with several data providers in various verticals to make their data available for audience creation and targeting in Crowd Control, which enables publishers and marketers to derive and manage valuable insights from their first-party data for audience targeting and analytics.
March 29, 2012
BrightTag today welcomed several new partners into their BrightTag ONE Partner program, including Lotame.
March 28, 2012
We’re entering a new phase in the Ad Tech wars. Even as emerging companies lay claim to their pieces in this puzzle, the largest players in the space have made a lot of noise of late about their expanding capabilities.
March 21, 2012
Andy Monfried is the Founder and CEO of Lotame, a leading Data Management Platform. Prior to founding Lotame in 2006, Andy was responsible for building the New York office of Advertising.com (now AOL Advertising). Matt Straz from The Makegood recently spoke with Andy about Lotame’s history and the DMP landscape.
February 22, 2012
Data-driven leader Lotame today announced the launch of Goal-driven Optimized Audiences by Lotame (G.O.A.L.), a new product designed to help publishers and marketers maximize online campaign performance and reduce ad waste by optimizing their audience targets against campaign goals.
February 21, 2012
Data-driven leader Lotame announced today that political consultancy Targeted Victory will use Lotame’s data management platform to gather, manage and activate data across all of the campaigns on which Targeted Victory works in 2012.
January 9, 2012
Alliant Data, a leading provider of predictive segmentation solutions for multi-channel marketers, announced today that Alliant Online Audiences™ are now available through Lotame’s industry-leading data management platform, Crowd Control.
