Alliant, a leading provider of predictive segmentation solutions for multi-channel marketers, announced today that Alliant Online Audiences™ is now available through Lotame’s industry-leading data management platform, Crowd Control.
December 12, 2011
A longtime presence in the data management and marketplace arena, Lotame closed off its data-driven ad network to new customers in August in the hopes of building more interest in its data management platform, Crowd Control – the move was successful, with a dozen new publishers and content groups signing up for the DMP. AdMonsters caught up with Lotame COO and General Manager Adam Lehman to talk about shutting down the ad network, privacy perils, data licensing and what confounds publishers most when approaching data monetization.
November 10, 2011
Lotame® is excited to announce our partnership with Appnexus at their summit in New York today. This partnership enables agencies, advertisers and publishers to access Lotame’s industry-leading data management platform, Crowd Control®, within the AppNexus App Marketplace as an app.
October 12, 2011
We need to correct some mis-impressions generated by a new Stanford report, and related press coverage. Notwithstanding the implications of the report:
August 26, 2011
Lotame’s COO, Adam Lehman, wrote a blog post for the IAB about meaningful choice when it comes to privacy.
August 16, 2011
Colleagues, Clients, Partners & Friends,
Important, positive and, yes, inevitable change is underway at Lotame and I’m excited to share the news.
July 20, 2011
Josh Dreller, VP of Media Technology and Analytics, Fuor Digital, LLC, wrote an article for iMedia Connection discussing social media strategy beyond owned and learned, citing Lotame as a solution in social targeting.
July 19, 2011
Evidon Launches GreenLight™ Program for Ad Networks, Trading Desks, DSPs, and Publishers to Demonstrate Best Practices
July 11, 2011
Michael Learmonth, digital media reporter at Ad Age, wrote an article about Google’s plans to build an exchange for the buying and selling of online data as part of its focus on creating an infrastructure to comprehensively power display advertising.
July 7, 2011
Lotame’s CEO, Andy Monfried, discuses online advertising and measurement in DigiDay: Daily. Monfried shares that “It’s high time the industry — and this means marketers and agencies in particular — move past the click and look at some metrics that actually prove display’s power.
