We are pleased to announce the launch of the Lotame Preferences Manager, now available at www.lotame.com/preferences.html. As part of our ongoing commitment to consumer privacy and transparency, our preferences manager enables people to both delete and add cookie-level information, including age, gender, and interests, so that Lotame can serve them ads that better match their expressed preferences.
With the introduction of its preference manager, Lotame continues to take steps to establish and adopt responsible privacy practices. Lotame retains the non-personal information it collects for up to nine months, and was one of the earliest companies in its industry to adopt a fixed, unqualified retention policy. For those consumers who do opt-out, Lotame also promotes (on its opt-out confirmation page) an aggregated set of third party tools for extending and maintaining their opt-outs.
We encourage you to visit and use our preferences manager today, and look forward to your comments and feedback on our ongoing efforts to provide the best ads and most sensible privacy solutions.
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Tags: Consumer privacy, data retention, opt-out, optout, preferences manager, Privacy, transparency
[...] From the Lotame blog, the advertising platform company announced the launch of the Lotame Preferences Manager (see it here). Like many companies such as Yahoo!, Google, Bizo and even the National Advertising Initiative (NAI), you can now opt-out of cookie tracking. But, you can also ADD data with Lotame’s version “so that Lotame can serve [consumers] ads that better match their expressed preferences.” Read more. [...]
[...] With the introduction of its preference manager, Lotame continues to take steps to establish and ado… [...]
[...] With the introduction of its preference manager, Lotame continues to take steps to establish and ado… [...]