Since Joe Mandese over at Mediapost wrote “Finding Yields New Angle On Rectangle, Reaps Far More User Time Than Leaderboards, Skyscrapers,” many of you have been asking for the white paper that supports our assertion that The 300×250 sizied banners, also called Rectangle Ads have more impact on a consumer. The white paper is available here for download (in PDF) or you can view it below:
White Paper: Time Exposure by Banner Size
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Tags: Ad Targeting, Banner, Brand, Marketing, MediaPost, Time Spent, White Paper
[...] difference between ad impressions is ad exposure time. Lotame has published a white paper, “Time Exposure by Banner Size,” that found that 300×250 ads were visible for an average of 13 seconds, compared to an average [...]