The Nielsen Company just released a very good report entitled “The Global Online Media Landscape: Identifying Opportunities in a Challenging Market.”
Of particular note are some of the data points on page 6 of the report which compares 3 year and 6 year growth of Search, Video, and Social Media…the growth metrics are unreal and understated; Nielsen doesn’t categorize usage of content sites that have Social Media / community “extensions” in their totals, for example CNN.com use of citizen reporting (iReport)
View the report below
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Tags: adtech, CNN, Lotame, Media, Nielsen Company, Social Media, Social network, technology
[...] e-mail for the first time ever. That’s on page six of the just-released report “The Global Online Media Landscape” from the TV-ratings company [...]
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