News

Lotame will speaking on a panel entitled “Mastering Online Brand Advertising in Entertainment: Playbook and Success Stories.” My fellow panelist include Blake Eisler, Account Group Supervisor, Horizon Media, Christy Tanner, Editor-in-Chief and Vice President of Marketing, TV Guide, Marta Kirsis, Senior Manager, Ad Sales Digital Research, MTV Networks Entertainment Group, and Shari Friedman, VP of Entertainment Sales at MySpace/IGN. The panel will be moderated by Dan Beltramo CEO of Vizu (one of Lotame’s Metric Partners)

Here is the summary of what the panel will explore:

What makes an entertainment ad campaign successful? How do you measure TV or movie ad campaign performance? How does online entertainment advertising co-exist with offline advertising? Who’s getting it right? Hear from the players on the front lines of online entertainment advertising about how they take these unique brands and maximize ad campaign success.

If you are attending the OMMA Global conference in LA, please drop by to say hello, and enjoy the great content that we all plan on sharing.

Tags: Blake Eisler, Brand, Christy Tanner, Dan Beltramo, Horizon Media, Lotame, Marketing and Advertising, Marta Kirsis, Metrics, MTVN, Social Media, TV Guide, Vizu

This entry was posted on Friday, March 20th, 2009 at 11:30 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.