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Steelers win the Social Media SuperBowl

February 4th, 2009
Pittsburgh Steelers helmet
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The Pittsburgh Steelers won the Superbowl in a very exciting game, but did you know that the Steelers also won the Social Media Superbowl. Based on the Social Data that Lotame collects and provides analysis on millions of Social Media users, we have determined that the number of people who have declared their fandom for the Steelers is more than 4x the number who have declared themselves Cardinals fans. By number of fans, the top teams on the Lotame Co-op are the Cowboys, Redskins, Colts, and the Packers.

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This entry was posted on Wednesday, February 4th, 2009 at 11:38 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

3 Responses to “Steelers win the Social Media SuperBowl”

  1. Kevin Li says:
    February 4, 2009 at 7:08 pm

    great article, have you seen:

    http://blog.fansection.com/2009/01/the-fansecti...

    see #1 and #2

  2. scotthoffman says:
    February 4, 2009 at 10:25 pm

    Kevin, thanks for the great post…Items #1 and #2 are exactly on point!

  3. Lotame Learnings » Blog Archive » Interest Velocity: Users who are engaged with an interest, do more with content around that interest and do it often says:
    March 18, 2009 at 9:31 am

    [...] have conducted similar research on Sports Fans, and specifically around the last January’s Arizona vs. Pittsburgh Superbowl, and the results look very similar. Many of the products, goods, and services that command [...]

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