Next Wednesday, Lotame will be hosting 40 marketing industry leaders representing Pharmaceutical companies, Advertising Agencies, and Social Media Marketing Innovators. The session, which will be held in MidTown New York, will explore how big the Social Media Marketing opportunity is, some effective ways that other brands from other industries have participated. Joseph Jaffe from Crayon, who wrote the book “Join the Conversation” will be our Keynote speaker. The summit will conclude with a panel designed to unearth the real world obstacles (and maybe solutions) that need to be addressed before Pharmaceutical companies are comfortable with Social Media as a marketing platform.
I would like to invite you to submit some questions (and maybe some solutions) for the panel; here is a great question that we already got from an agency executive at UniversalMcCann:
“how do I justify the cost of a social media monitoring campaign and how do I calculate ROI for money spent of social media?”
If you have any questions that you would like submitted to the panel, please email them to me at scott @ lotame.com or you can twitter them to me at @lotame
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=fc85f9da-5b8e-45f0-86e6-95bc409403cf)
Tags: Advertising, Advertising agency, Business, Lotame, Marketing, Marketing and Advertising, Social Media
How can social media companies protect my brand within communities displaying negative or risky user generated content?
Did I raise this question in our interview? I now have a better picture of how pharma and certain scientific communities can leverage social networks…but one essential piece is often lacking in these networks.
Dan, thanks for that great question! we will definitely pose that to the panel. I am excited to hear what the responses are to that question.
Ron, any chance I get you to phrase that in the form of a question, I feel like Alex Trebek
It is very nice post.
This is the Useful article.
For more jobs visit http://www.staffingpower.com