Listen up brand managers, have you have been trying to get your organization to expirement social media? Have your efforts been unsuccessful? Well it’s time to reverse the conversation, and explain to your organization that you need to defend your brand and marks within the social media world. If you don’t grab your brand name on the various social media services out there, someone else will, and effectively Hijack your efforts. And the people who register your brand may (read: definitely will) say things that could damage your organization. I implore you, for the next 48 hours, take some time out of your busy day and register your brands and trademarks on the various different services. Hats off to our excellent PR firm Perkett (and their Blog), a my behest they put a list of the top 30 social media sites that you need to register your brands on.
Don’t wait or you may find that someone else has already taken them.
Top Tier – Set up profiles, actively monitor for relevant content, drive traffic from your blog, etc.:
Del.icio.us
Facebook
Flickr
FriendFeed
LinkedIn
SlideShare
StumbleUpon
Twitter
Technorati (“claim” your blog at minimum)
YouTube (along with other video distribution platforms: Vimeo, Viddler, Revver, Yahoo video, etc.)
DocStoc
Scribd
Second Tier – Set up branded profiles and use as warranted:
Digg
Windows Live spaces
Yahoo Groups
Google Groups
Third Tier — Claim your name and monitor:
Bebo
Brightkite (individual focus)
Friendster (international focus, Asia)
Gather
Identi.ca (alternative to Twitter)
Imeem
Ma.gnolia
Meetup
Multiply
MySpace (more for usage policy than an active corporate presence)
New York Times (TimesPeople)
Ning
Orkut (international focus, Brazil)
Picasa (alternative to Flickr, smaller community)
Plurk (alternative to Twitter, younger demographic)
Spoke
Tribe.net
If you think that there are other social media platforms that brands need to register on, please add a comment to this post or email me at scott@lotame.com
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Tags: Bebo, Facebook, Flickr, FriendFeed, Linkedin, MySpace, Twitter, YouTube
So this is a lot of stuff to do. Wouldn't it be better to focus on a couple that are particularly relevant to your company/brand and leverage API and customization to try to leverage and derive value out of their audience? If you are just staking claim of your brand on each of these and don't have time or resources to fully leverage them, wouldn't it degrade your brand. i.e. just throw up a myspace page and not customize it…..wouldn't that possibly make you look less integrated in social media and a stodgier brand?
The ideal scenario is the one that allows you to fully leverage the community you register your brands on, but the truth is that you may not have the time and/or capital to do that. But brands must secure brand names from both a defensive posture, i.e. someone grabbing your brand name(s) and for future efforts when they do want to start an effort in the community. The risk of being viewed as brand that secured it's name, but isn't participating is not as great as the risk of some renegade posing as your brand and giving out detrimental messages.
valid point. better to know than leave yourself vulnerable. thanks!
no, because some platforms are more popular in some countrys and others not, or some platforms promote better a brand that offers servicice in the graphic design/ web design area.
What a fantastic list! Thank you so much for pulling this together!
Serena
Hi Brandon,
Excellent and comprehensive list but I do believe there are a number of non-social media tools which are also really important when talking about monitoring. The likes of Google Alerts (or our own http://www.brandseye.com) is a fair solution for overall monitoring.
Something else which is worth mentioning is that each of the underlying social media platforms themselves have particular privacy (Terms of Use) regulations and its critical to be aware of these before engaging with consumers within their system.
Cheers,
Tim
On twitter:
@brandseye
@timshier
Tim, thanks for the great response, yes there a whole host of monitoring solutions out there…and smart marketers should also be looking at the monitoring side of things as well.
Great List…thanks Lotame
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Great list most of them are aware to me.. but some of them neahhh never knew about them thanks mate
Thanks for the comprehensive list of all these social media platforms. There are always new and important ones popping up.
What a fantastic list! Thank you so much
It happens almost every episode and I still think it's amusing. Isn't the show all about him being right?