This morning, Lotame's Time Spent technology was featured in a ClickZ article, "New Tool Helps Measure Time Spent With Banner Ads."
Andy Monfried, Lotame CEO and Founder, suggested the new technology could change how advertisers buy space on social networks–and ultimately help monetize the media–by shifting such purchases to a time-based format.
Tags: Andy Monfried, Banner Ads, ClickZ, Time Spent
